With great pleasure, I bring you a closer look at a brand that brings some amazing designs to life and brings you into what feels like a new dimension. The following is a great interview with the one and only Michelle Überreste, Enjoy!

 

 

Meet Michelle Überreste owner of Michelle Überreste. The label is futuristic with a flare for the edgy imaginative. Michelle brings a unique perspective and creativity to create fantastic yet wearable clothing for confident and trend setting men and women. She likes things to be fun and expressive.

How did you come up with your brand name?

It’s actually just my name. I feel like it’s neat to come up with a brand name but over time, sometimes you change your perspective or your path and it can limit your creativity. I like my name and I feel like no matter which direction I end up going, that works for me. I initially threw around a couple of ideas for names but there are SO many other companies out there, anything you can think up is being used by somebody already, and I wanted to keep it unique.

 

When did you start your business?

Almost 3 years ago, I appeared on Project Runway: Under the Gunn. I had just left my previous job and had no idea what I was going to do when I got home from filming. One of my friends on the show suggested I start my own company. I had no idea how to do that but the more I thought about it, the more it made sense. I jumped in feet first and figured it out as I went along.

 

What is your favorite part of creating your products?

I think I just love to imagine things. The initial design process is full of potential. It could be anything. I like the challenge of taking an idea and making it into something tangible. I love mastering all of the technical work that goes along with it as well, but I honestly love every aspect from concept to creation, I love to be involved in every step from sketching to sourcing and pattern making, and I often direct and style my own photo-shoots as well.

How did you get into your field?

I was always interested in fashion, but I grew up in rural Minnesota where fashion was not a legitimate career option. I just never considered it. I grew up learning to sew from my mother and both grandmothers, sewing outfits for my brother and I, for my Barbies, and for myself in High School. Then, I started making clothes and selling them online but only as a hobby. Later on, when I met my husband, he was really the one who encouraged me to take the leap, so when we got married, we moved out to Los Angeles so I could attend fashion school. I actually hated it and ended up dropping out and interning at Lip Service, a brand I idolized and took a lot of cues from. It was a dream come true. I started speaking up in meetings, showing I was competent with small things, and ended up getting hired on there and then moved up the ranks to a full fledged designer. I was in the right place at the right time but I also worked hard and earned that title and the responsibility that went along with it.

What/who inspires you to create?

I am made in the image of God, the creator, and therefore I create. As humans, we create. That feeds my soul.

What is your favorite/most popular product you have made to date?

I’d have to say my Intrepid peplum top and Glyph leggings. The top is made from a rubberized mesh with cotton binding and it’s really striking. The leggings are bells cut from a fabric with a gold and silver ombre geometric print. I also have a lot of popular men’s items, especially the Sepulchre cowl shirt.

 Where do you want to see your brand in 5 years?

Honestly, I just want the freedom to keep on doing my thing. I’d love for it to grow even more so that I could completely support my family with my business. I don’t need to be a millionaire. It would be awesome, but I really love being involved, and working with fabrics myself. I sew a good portion of what I sell with my own two hands. I don’t really want to go back to sketching in some cubicle and sending my work off for someone else to interpret. The artistry is really missing from brands these days, and I would love to keep it as a part of mine.

 What is your brands aesthetic?

It’s usually futuristic and edgy, though I have been known to do softer looks on occasion. I like to think of it as avant-garde made into wearable and more affordable clothing. No one is going to spend thousands on a gown or a jacket, especially if it’s so extravagant and uncomfortable. I like to think I bring a little bit of fantasy to ready to wear. I love mixing unusual fabrics and textures, and especially different shades of black.

 Fun Fact

I’m actually super weird. My husband thinks it’s weird that I can’t eat out of bowls that are red. I also make up a lot of weird songs about nothing that rhyme and would probably be good for kids. I’m just weird, I like weird things and I’m not ashamed of that. It makes life a whole lot more fun!

Advice

Be passionate and be prepared for failure. Only from failure can you learn. I failed at so many things so many times but I didn’t let it keep me down. The difference between people that succeed and those who don’t is if they gave up or not. You have to find what works for you and your individual way of working and functioning and what’s right for your specific business. You also have to be passionate and willing to sacrifice and put the hours in. If you aren’t willing to pay your dues or suffer for your art, then you won’t go far and I’d question your motives. Those who love what they do will always succeed in some way or another. Those who do it for recognition, fame and fortune, are usually unsatisfied with the results.

Follow Michelle on her social media and make sure to check out her products!

www.instagram.com/uberreste

www.facebook.com/michelleuberreste

twitter: @uberreste

Stay Stylish,

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